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I’ve been running dating offers on and off for a while, and one thing I keep coming back to is traffic. Not creatives, not landing pages, not even budgets. Just traffic. Where it comes from and how real it feels. I figured I’d share my experience here because I’ve seen this question pop up in differ...

I keep seeing people debate dating banner ads like they are either a total waste or some secret goldmine. For a long time, I was firmly in the “probably doesn’t work anymore” camp. Banner ads felt old school, almost ignored, especially in the dating space where everyone talks about native ads, influ...